Superl Furniture (Qingyuan) Limited is a fully owned subsidiary of Superl Group. Superl Group is one of the world largest OEM factory of luxury handbag manufacturers and has more than 10 factories in southern China, the Philippines and Cambodia with over 40,000 workers and staff. In 2009, the Group has invested over hundred million dollar RMB to start up Superl Furniture (Qingyuan) Limited. We deployed foreign advanced equipment and technology and at the same time modified the equipment to adopt to our very own designed production lines. As a result, we successfully applied electrostatic powder coating technology to wooden furniture and created a new era of "mass production" in powder coating furniture. We began to supply the world's largest home brand (Sweden) in the same year.
Leveraging on decades of Superl Group’s manufacturing experience, and through investing tremendous efforts in R&D to re-invent the powder coating production process together with investing large amount of capital to acquire foreign machineries, Superl successfully pioneered the mass production techniques and process of powder coating on wooden furniture – we were the first manufacturer in the industry to have achieved such technical breakthrough!
Superl Qingyuan factory no. 1 and no. 2 powder coating lines started manufacturing; established a long-term relationship with the world's largest furniture retailer
Another major technical breakthrough: Superl overcame the moisture absorption problem of MDF, therefore making it realistically feasible to use MDF furniture in moist environment like bathroom and kitchen; the moisture resistance performance of our powder-coated wooden furniture is better than any other traditional coatings like lacquer or UV Superl received the Hong Kong Hang Seng Pearl River Delta Environmental Award.
Expanded factory and warehouse by12,000 square meters. Gross factory area reached 27,600 square meters
Superl Qingyuan factory no. 3 and no. 4 powder coating lines officially began production
Production capability expanded with annual production of 2 million pieces of furniture (about 20 million square meters)
Established long-term strategic partnerships with a leading Danish design brand and a number of well-known office furniture brands Expanded warehouse area by 6,000 square meters; total plant area reached 33,600 square meters Launched anti-microbial powder-coated wooden furniture products
Major technical breakthrough: Powder coating can now be successfully applied on the particle board
Expanded cross-border e-commerce business, with self-operated e-commerce business launched in mainstream e-platform in USA Expanded warehouse area by 2,000 square meters; total plant area reached 35,600 square meters
Made further facility investments to improve stability of the plant’s electricity supply, therefore allowing FOUR powder coating lines to fully operate at the same time
Leadership in the industry.
Experienced and well developed production lines.
Precision R&D creates high standards of product performance
The world's largest furniture brand long-term cooperative partner
Superl Group is one of the world largest OEM factory of luxury handbag manufacturers. The Group has more than 10 factories in southern China, the Philippines and Cambodia. Over 40,000 workers and staff.
Offices located in New York, Hong Kong and Dongguan(China).
The factories are all over Southeast Asia and China.
Moisture and water resistant, wear/scratch resistant, non-toxic, heavy metal free, no VOC / HAP substances released.
Our products comply with the national "13th Five-Year plan" to promote the application of new environmentally-friendly materials and recyclable materials policy.